2 days ago Be among the first 25 applicantsOnline Education Services (OES) provided pay range

This range is provided by Online Education Services (OES). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range

A$46,000.00/yr - A$50,000.00/yrOnline Education Services (OES) helps its education provider partners to transform the lives of their learners by increasing access to high quality online education.

With an overarching vision of being the world''s most impactful enabler of education, OES has a proven track record in Australia and the UK in developing innovative and student-centred online programs.

As part of the SEEK Group, OES benefits from the global reach and expertise of a digital pioneer.

The Product Marketing Manager is responsible for developing and executing marketing strategies that drive awareness, engagement, and enrolment for online undergraduate and postgraduate programmes. This role focuses on crafting compelling messaging, defining go-to-market strategies, and optimising the student journey through data-driven insights and competitive analysis. By collaborating with cross-functional teams—including sales, student success, and external agencies—the Product Marketing Manager ensures a consistent and impactful brand presence across digital and traditional channels. The ideal candidate will leverage market research, customer behaviour analysis, and industry trends to refine positioning, enhance programme differentiation, and drive innovation in marketing execution.

Requirements

Key Responsibilities:

Strategy and Planning

Define customer personas based on research and behavioural data, using insights to guide marketing and branding effortsConduct market research and competitive analysis to refine positioning and differentiate both existing and new programmes from competitorsAnalyse customer behaviour, pain points, and enrolment drivers to inform programme development, enhancements to existing offerings, and marketing strategiesDevelop and implement a messaging framework that ensures consistency across all channels and throughout the lifecycle of existing and new programmesCraft compelling narratives for online undergraduate and postgraduate programmes, highlighting unique features and benefits that resonate with our target audience and clearly articulate the value proposition of both new and existing programmes

Execution and Delivery

Own the go-to-market strategy for new programme launches, collaborating with cross-functional teams to ensure seamless execution from planning to launchLead product marketing initiatives that support the ongoing development and enhancement of existing programmes, ensuring they remain competitive and aligned with student needs and market trendsSupport the execution of content plans - in line with external trends, campaign activities, and both existing programme updates and new programme launchesEstablish and manage a structured content approval workflow to ensure accuracy, compliance, and brand consistency across all programme materials

Collaboration and Stakeholder Management

Collaborate with faculty and academic teams to align marketing strategies with programme content, delivery, and ongoing product development initiativesAct as the bridge between sales, marketing, and customer success teams, ensuring programme positioning and updates align with customer needs and insights gathered from front-line interactions

Essential skills, Experience and Qualifications:

Proven experience (typically 5 years) in product marketing, preferably within higher education, edtech, or online learning sectorsExperience conducting and utilising customer research to shape product and marketing strategiesBackground in competitive analysis, customer research, and market differentiation to shape product and marketing strategies within the education or related sectorsStrong storytelling and communication skills, with the ability to translate features into compelling customer benefitsData-driven mindset, comfortable using analytics tools to measure marketing effectiveness and optimise strategiesProficiency in conducting market research, customer segmentation, and analysing behavioural data to inform marketing strategiesPrior experience managing enrolment-focused performance marketing (highly desirable)

What does success look like?

Development and delivery of data-informed go-to-market strategies that increase student interest and application volumes for new and existing online programmesClear and differentiated messaging frameworks established across all channels, resulting in improved brand clarity and resonance with target student personasTimely and successful launches of new online programmes with cross-functional collaboration and stakeholder alignmentConsistent and compliant marketing content that reflects the unique value propositions of OES partner programmes and meets internal approval standardsStrong relationships with university partners and internal stakeholders, enabling a seamless flow of insights, updates, and feedback loopsProactive use of market trends, competitor intelligence, and behavioural insights to refine positioning and optimise campaign performancePositive feedback from partner universities and internal teams on marketing strategy impact, responsiveness, and value contribution

Key performance indicators:

Lead generation volume and quality (conversion rate to application) by programmeApplication growth rate across new and existing programmes (% YoY)Enrolment conversion rate from leads (Lead-to-enrolment ratio)Click-through rates (CTR) and engagement metrics across digital campaigns, email journeys, and paid mediaProgramme launch readiness: Delivery of GTM assets and content within agreed timelinesCompletion and adoption of programme messaging frameworks across all relevant teams and touchpointsBrand consistency audits showing >90% alignment across content and campaignsNumber of market insights or competitor analyses integrated into new programme proposals and marketing plansStakeholder satisfaction score (via quarterly feedback or survey)% of projects delivered on time and within scopeFrequency and quality of cross-functional collaboration touchpoints (e.g., workshops, strategy reviews)Frequency and relevance of market insight reports produced to inform new programme developmentNumber of programme enhancements or campaign optimisations made based on data-driven insightParticipation in competitive reviews, persona updates, or market segmentation refreshes (target: quarterly)

The salary for this role is between £46,000- £50,000 per annum, dependant on experience.

Benefits

Global organisation focused on growth with lots of opportunities for our employeesEngaging and vibrant organisational culture35 hour working week, within a flexible working environmentOES values driven recruitment principlesCareer-life fit - health and wellbeing focus25 days of annual leave + Bank holidaysPurchased leave schemeOES strategy reflects respect, honesty and diversityContinuous improvement through challenging and meaningful workStudy assistance and leave for eligible employeesHigh growth industry and strong partner/shareholder backingGenuine focus on student successGlobal mentoring programWe are proud to support the Living the Wage movement

Seniority level

Seniority level Mid-Senior levelEmployment type

Employment type Full-timeJob function

Job function MarketingIndustries IT Services and IT ConsultingReferrals increase your chances of interviewing at Online Education Services (OES) by 2xSign in to set job alerts for “Product Marketing Manager” roles.

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