We are currently recruiting for a CRM Manager to join a fast-growing direct-to-consumer subscription business operating within the health and wellness sector. This is an exciting opportunity to take ownership of retention, lifecycle marketing and customer lifetime value within an ambitious and entrepreneurial environmentReporting directly to the founders, you will be responsible for the end-to-end CRM strategy, owning customer communications across email and SMS. Working closely with acquisition and growth teams, you will play a key role in improving customer retention, subscription performance and long-term revenue growth.This role would suit a commercially minded CRM professional who enjoys taking a hands-on approach, using data, automation and customer insights to deliver measurable results.Responsibilities:Own and manage the CRM programme across email and SMS channelsDevelop and optimise customer lifecycle journeys including onboarding, retention, win-back and reactivation campaignsDrive repeat purchases, subscription conversion and customer lifetime valueManage subscriber retention and reduce customer churnCreate and execute segmented campaign calendars and automated customer journeysDevelop loyalty and referral initiatives to increase customer engagementMonitor list health, deliverability and customer segmentation strategiesAnalyse customer behaviour, retention and lifecycle performance metricsDeliver regular reporting and actionable insights to senior ..... full job details .....