Overview

German E-commerce Executive

– Role within Diamonds Factory, reporting to the Global E-commerce Manager. The E-commerce Executive will execute the online trading strategy, manage the German website, and analyse performance to drive growth. Collaboration with marketing, merchandising, design and DevOps teams is required to optimise site performance, enhance the customer journey and increase online sales. This position covers all German-language sites, including Germany, Switzerland and Austria.Key Responsibilities

Website Management:

Oversee daily operations of the German e-commerce site, ensuring accurate promotions, product listings, SEO and translations.Trading:

Support the online trading plan to boost revenue and conversion.Content Localisation:

Translate and adapt content, product descriptions, and campaigns into fluent German, ensuring accuracy in terminology, spelling, and currency, while meeting local compliance standards.Sales and Performance Tracking:

Monitor KPIs (traffic, conversion, AOV, sales, etc.), preparing reports with actionable insights using GA4 and HotJar.Marketing Coordination:

Partner with digital marketing teams to deliver campaigns, SEO initiatives, newsletters and paid media tailored to the German market.Customer Journey Optimisation:

Identify and implement improvements to UX, checkout and overall customer experience.Competitor Analysis:

Benchmark competitor activity to uncover opportunities for growth and differentiation.Collaboration:

Partner with customer service teams to deliver a seamless experience for German-speaking customers and provide support for trade reviews in other regions as needed.Requirements

Fluent in German (native-level or equivalent) and English – both written and spoken.Proven experience in e-commerce management, preferably within fashion, jewellery, or luxury goods.Strong understanding of German online consumer behaviour and digital trends.Experience with CMS, e-commerce platforms (e.g., Shopify, Magento, or similar), and Google Analytics.Basic knowledge of SEO, PPC, and digital marketing principles.Excellent organisational skills with attention to detail and accuracy.Analytical mindset with the ability to interpret data and drive improvementsSeniority level

Mid-Senior levelEmployment type

Full-timeJob function

Marketing and SalesIndustries

Retail Luxury Goods and JewelryLocation: Greater London, England, United Kingdom

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