About the companyA well-established international B2B conference and events business, part of a larger global events group. The company produces senior-level, content-driven conferences for decision-makers across a range of highly regulated and technical industries, and has recently shifted its strategy toward fewer, larger and more commercially valuable events, including multi-day flagship formats with international reach across the UK, US, Europe and the Middle East.Role responsibilitiesBuild and deliver high-impact, end-to-end marketing campaigns for a portfolio of major B2B conferences, directly driving delegate and sponsorship revenueOwn channel strategy across email, digital, social and paid media, identifying the best routes to market for each campaignUse first-party data to build sharp, targeted audience selections and set up campaign tracking to measure performance and ROIWrite persuasive copy across every campaign touchpoint, plus press releases and PR activity to build event visibilityDevelop contra and media partnerships with trade associations, publications and digital platformsWork closely with sponsors to maximise their exposure and ROI, and monitor competitor activity to sharpen positioningReview campaign performance weekly, adjusting tactics in real time, and produce clear post-campaign reportingCandidate backgroundSignificant experience in a conference or B2B events marketing role is essentialCommercially minded, with a genuine interest in campaigns that ..... full job details .....