Senior Marketing Manager
About the company An established, international B2B media and live events business, part of a larger global group, focused on the technology and enterprise infrastructure sector. The business runs a growing portfolio of senior-level international conferences and digital content reaching a large, highly engaged audience, with a current push to expand its events division across Spanish and Portuguese speaking markets.Role responsibilitiesOwn the marketing strategy and delivery for a portfolio of international B2B conferences, growing paid and VIP attendee numbers year on yearBuild targeted audience segments and craft messaging that speaks directly to different personas and stakeholder groupsPartner with speakers, sponsors and industry partners on campaigns that deliver measurable commercial impactDirect the production of marketing collateral and digital assets across every channel in the mixHold full ownership of event marketing budgets and push the adoption of new marketing tools and technologyCoach and develop junior marketers within the teamReport performance against KPIs to senior leadership, including post-event reporting and analysisCandidate backgroundThis role is not open to candidates without fluent Spanish or Portuguese, it is a genuine dealbreaker either way6+ years'' experience in B2B event marketing, ideally gained at a large conference or media businessTrack record managing paid attendee and sponsorship campaignsExcellent copywriter and communicatorHands-on with ..... full job details .....
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