The D2C Marketing Manager - Video Games is responsible for maximising the commercial performance of the D2C store, ensuring marketing investment is deployed where it delivers clear consumer benefit and return. This role is underpinned by quantitative analysis, continuous learning and sharp prioritisation. This role will suit an analytical, performance led digital marketing professional with a passion for the video games sector. Hybrid: 3 days in Berkshire

Client Details

An exciting opportunity with a leading global brand in the video games sector.

Description

The successful D2C Marketing Manager - Video Games will:.

- Manage marketing activity to drive delivery of monthly and quarterly D2C forecasts

- Track performance, identifying risks and opportunities early and taking decisive corrective action

- Use learnings from historical performance to inform annual and in-year investment planning

- Assess market conditions and consumer motivations to determine when D2C channels offer compelling reasons to purchase

- Support initiatives that improve awareness, discovery and ease of purchase within the storefront.

- Work collaboratively with different business functions to ensure the success of D2C channels.

Profile

A successful D2C Marketing Manager - Video Games should have:

- Proven experience in ecommerce, digital or performance marketing.

- Advanced Microsoft Excel skills with strong quantitative and analytical capability

- Strong commercial judgement and ability to prioritise effectively

- Ability to translate complex data into clear insights and recommendations for senior and cross-functional stakeholders

- A passion for the video games sector would be a great advantage!

Job Offer

An amazing opportunity with a global brand in the video game sector. If you are ready to take the next step in your career within the D2C specialism, make sure to reach out!