Social, Account Manager London, United Kingdom

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAbout EssenceMediacom: A Leading WPP Media BrandEssenceMediacom is a new breed of media agency. Grounded in analytics and insights and powered by data and technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data and technology, built for people and algorithms, built around diverse schools of thought, built to test and learn at scale, and, crucially, built to evolve.Role Summary and Impact
The Media Activation Manager is responsible for owning the day-to-day execution of all elements of paid social activity, employing strong platform knowledge and supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. You will also work closely with your account lead (and the team’s head of social), to deliver world class paid social programmes which exceed our client’s expectations.What we need from youEffectively manage your and your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunitiesTake responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guide more junior team members in how this can be effectively achievedEnsure adherence to all channel best practices for client within paid social, and contribute to the development of paid social best practiceTake ownership of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals, and manage the planning, execution and evaluation of tests with methodical accuracyDevelop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as requiredManaging forecasting and launching new campaigns and initiativesKeep abreast of large-scale developments across display, programmatic and paid search channels to maintain practitioner-level working knowledge of these (to complement expert paid social knowledge) in order to be able to manage juniors working across these channelsTake responsibility for the data integrity and compliance of your account, including working across different functions to troubleshoot data issuesSkills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP and WPP Media’s shared core values:Be
Extraordinary
by
Leading Collectively
to
Inspire transformational Creativity.Create an
Open
environment by
Balancing People and Client Experiences
by
Cultivating Trust
.Lead
Optimistically
by
Championing Growth
and Development
to
Mobilize the Enterprise
.Strong written and verbal communication skills across all platformsExpert organizational skills, great attention to detailConcrete knowledge of all areas of digital marketing and mediaAbility to implement and adhere to and meet deadlines and project manage multiple campaignsExcellent client relationship and management skillsProven problem-solving skills and ability to think outside of the box for creative solutionsAbility to lead and motivate team members in a positive lightDetail oriented and responsive, deadline-driven with strong quantitative reasoning skillsMotivational Manager leading by example while encouraging and coaching one or several juniors on the teamProvide timely and actionable feedback to the team to aid in their development, improvement, and progressContinually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfactionFoster a good working relationship across all client teams to facilitate flawless execution of plansStrong and effective communication across all levelsAbility to establish and maintain effective relationships both internally and externallyUnderstand when to escalate issues to Client Director and Media Activation DirectorProvide awareness and recognition for jobs well doneProven experience at Account Manager level in a Digital Media or Advertising roleExperience with planning and running larger-scale paid social campaigns on Facebook, Twitter, LinkedIn and Pinterest across multiple marketsExperience with paid social bid management platforms (4C etc.)Proven Project Management, Leadership and People Management ExperienceExperience with Google Analytics (plus certification) desirableExperience with programmatically-bought paid social activity desirableSome experience with paid search, programmatic display and reservation-based buying desirableLife at WPP Media and Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we''re together, fostering creativity, collaboration, and connection. That''s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please note this is a UK based role and requires individuals to have the right to work in this locationPlease read our Privacy Notice for more information on how we process the information you provide.Apply for this job
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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.What gender identity do you most closely identify with? * Select...What is your sexual orientation? * Select...What is your religion? * Select...I identify my race/ethnicity as (select all that apply) * Select...Do you consider yourself to have a disability, impairment or long-term health condition * Select...If you answered ''Yes'', please select the option(s) that best describe your disability, impairment, or long-term health condition. (Select all that apply) Select...Do you identify as Trans? * Select...Which age range do you belong to? * Select...Did you receive free school meals, school uniform or PE kit funding? * Select...By checking this box, I consent to WPP Media collecting, storing, and processing my responses to the demographic data surveys above. *
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