Head of Marketing - B2B
For the Head of Marketing - B2B role, a successful candidate will lead and oversee all marketing activities within the industrial/manufacturing sector, driving brand growth and ensuring the successful execution of strategic campaigns. This permanent role offers an excellent opportunity to manage an established team and contribute to the company''s continued success.Client DetailsThis position is with a well-established, medium-sized organisation within the industrial/manufacturing industry. With over 100 years of history, the company is recognised for its innovative approach and commitment to excellence in its field.DescriptionThe key responsibilities of the Head of Marketing - B2B role will include:Develop and implement comprehensive marketing strategies to support business objectives within the industrial/manufacturing sector.Implement the digital marketing strategy, utilising CRM systems to manage end to end marketing campaigns.Oversee and manage a skilled team of two marketing professionals, ensuring their growth and performance.Reporting directly to the Managing Director of the business. Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business goals.Analyse market trends and competitors to identify opportunities and challenges.Manage the marketing budget effectively, ensuring optimal allocation of resources.Lead the creation of impactful marketing materials and campaigns that resonate with target audiences.Monitor and ..... full job details .....
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