We are recruiting on behalf of a long-established, family-run garage equipment specialist based in Kent. This business supplies a wide range of workshop and MOT equipment-including scissor lifts, 2-post & 4-post lifts, MOT bays and pits, diagnostic systems, air-conditioning tools, wheel alignment, brake testers, hand tools, and more (url removed)+1. As their Area Sales Manager for Kent, you will be responsible for nurturing existing customer relationships and developing new business throughout the region.

• Manage and grow relationships with existing customers across Kent, ensuring high satisfaction levels and repeat business
• Identify and develop new business opportunities across workshops, garages, and commercial clients within the county.
• Present and sell a diverse range of garage equipment-from hand tools and diagnostic systems to lifts and MOT bays.
• Deliver compelling product demonstrations and proposals, emphasizing quality, reliability, and service.
• Collaborate closely with the central team to coordinate quotations, technical support, installations, and aftersales service.
• Achieve defined sales targets and revenue goals through a disciplined and proactive sales approach.
• Maintain a strong network with garage owners, technicians, and workshop managers.
• Attend regional events and trade shows as needed to generate leads and maintain market presence.

• Proven experience in B2B sales, ideally within garage equipment, automotive tools, workshop machinery, or similar fields.
• Based in Kent (non-negotiable).
• Comfortable managing a mix of reactive and proactive sales activities across the full customer lifecycle.
• Confident in presenting technical equipment solutions and demonstrating ROI.
• Self-motivated, with the ability to work independently while effectively liaising with remote support teams.
• Excellent communicator with strong negotiation and interpersonal skills.
• Full UK driving licence.

• Competitive base salary of -32,00036,000, depending on experience.
• Attractive commission structure to reward performance.
• Generous holiday entitlement: 28 days per annum, including bank holidays, plus your birthday off!
• A strategic role within a reputable, family-run organisation with an excellent product range and service ethos.
• Full support from head office for product training, marketing, and customer service.