Head of Demand Generation Greater Manchester (Hybrid 1 day per week or 1 day per fortnight in office)£80,000 - £100,000 + Bonus + Benefits We''re supporting an established, PE-backed HR technology business on the appointment of a Head of Demand Generation to play a key role in the next phase of its growth journey. This is a business with a sizeable UK customer base, strong recurring revenue, significant investment and a new executive leadership team focused on accelerating growth. Backed by major private equity investment, they are investing heavily in AI, product innovation and commercial capability, creating a rare opportunity to shape and scale a modern demand generation function within a successful software company. The Opportunity Reporting directly to the CMO, you''ll be responsible for building and executing the demand generation strategy that drives pipeline, revenue growth and customer expansion. This is not a traditional marketing role focused on activity metrics. The business wants a commercially-minded leader who can demonstrate how marketing directly contributes to: Pipeline generation Revenue growth Customer acquisition Cross-sell and upsell opportunities Marketing ROI Acquisition efficiency You''ll own the strategy across demand generation, ABM, lifecycle marketing and customer expansion, working closely with Sales, Customer Success, Product Marketing and Revenue Operations. Own marketing-sourced and marketing-influenced pipeline targets Lead demand ..... full job details .....