Head of Demand GenerationGreater Manchester (Hybrid 1 day per week or 1 day per fortnight in office) 80,000 - 100,000 + Bonus + BenefitsWe''re supporting an established, PE-backed HR technology business on the appointment of a Head of Demand Generation to play a key role in the next phase of its growth journey.This is a business with a sizeable UK customer base, strong recurring revenue, significant investment and a new executive leadership team focused on accelerating growth. Backed by major private equity investment, they are investing heavily in AI, product innovation and commercial capability, creating a rare opportunity to shape and scale a modern demand generation function within a successful software company. The OpportunityReporting directly to the CMO, you''ll be responsible for building and executing the demand generation strategy that drives pipeline, revenue growth and customer expansion.This is not a traditional marketing role focused on activity metrics. The business wants a commercially-minded leader who can demonstrate how marketing directly contributes to:Pipeline generationRevenue growthCustomer acquisitionCross-sell and upsell opportunitiesMarketing ROIAcquisition efficiencyYou''ll own the strategy across demand generation, ABM, lifecycle marketing and customer expansion, working closely with Sales, Customer Success, Product Marketing and Revenue Operations.Own marketing-sourced and marketing-influenced pipeline targetsLead demand generation strategy ..... full job details .....