Head of Marketing B2B Legal Services City of London (Hybrid) Permanent Robert Half is working with a fast-growth B2B legal services business to hire their first Head of Marketing. Responsibilities Own brand positioning and architecture, and develop the messaging framework, tone of voice and visual identity Build and run end-to-end demand generation: acquisition, conversion, nurture and attribution, with honest reporting on what''s working Lead product marketing for a technology proposition, including pricing positioning against competitors Build the competitive intelligence picture and keep sales equipped with it Drive thought leadership and PR strategy, working directly with senior stakeholders and leadership Own the full digital marketing operation: SEO, paid media, CRM, marketing automation and martech selection Manage the marketing budget, including the commercial case for any increases Build out an in-house team and manage the existing agency roster Deliver reporting and dashboards for board-level visibility on marketing''s commercial contribution What you''ll need A track record leading marketing in professional services, legal, legal tech or an adjacent regulated B2B sector Evidenced demand generation results, pipeline created rather than campaigns run Product marketing experience for a software or technology product Experience building a function rather than managing an existing one Confidence operating without a large team beneath you at the outset The diplomacy ..... full job details .....