About us FandF Stores is an established international e-commerce business specialising in officially licensed consumer products, operating across the UK, Europe and North America. With a revenue target of £145 million in 2026 and an ambition to reach £200 million in 2027, we are entering an important phase of growth. Our priority is to strengthen commercial performance while building FandF Stores into a recognised, trusted and valuable consumer brand with a stronger presence beyond Amazon. Location: Office-based, in Milton Keynes Contract: Full-time, Permanent Role Overview We are seeking an experienced, commercially driven Marketing Director to lead our international sales, marketing and brand development strategy. Reporting directly to the Founder / CEO, you will drive profitable growth across established marketplaces while building our brand identity, consumer recognition and digital presence. A key priority will be developing sustainable revenue opportunities beyond Amazon through direct-to-consumer e- commerce, social commerce and other online channels. The role combines marketplace expertise, consumer brand building and practical commercial leadership. Key Responsibilities 1. Brand Strategy and Development Develop and execute company s brand strategy, positioning and identity. Build consumer awareness, recognition, trust and loyalty across priority markets. Establish a consistent presence across our website, social media and digital channels. Deliver campaigns and
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