Marketing Director

About us

F&F Stores is an established international e-commerce business specialising in officially licensed consumer products, operating across the UK, Europe and North America.

With a revenue target of £145 million in 2026 and an ambition to reach £200 million in 2027, we are entering an important phase of growth. Our priority is to strengthen commercial performance while building F&F Stores into a recognised, trusted and valuable consumer brand with a stronger presence beyond Amazon.

• Location: Office-based, in Milton Keynes
• Contract: Full-time, Permanent

Role Overview

We are seeking an experienced, commercially driven Marketing Director to lead our international sales, marketing and brand development strategy. Reporting directly to the Founder / CEO, you will drive profitable growth across established marketplaces while building our brand identity, consumer recognition and digital presence.

A key priority will be developing sustainable revenue opportunities beyond Amazon through direct-to-consumer e- commerce, social commerce and other online channels. The role combines marketplace expertise, consumer brand building and practical commercial leadership.

Key Responsibilities

1. Brand Strategy & Development

• Develop and execute company’s brand strategy, positioning and identity.
• Build consumer awareness, recognition, trust and loyalty across priority markets.
• Establish a consistent presence across our website, social media and digital channels.
• Deliver campaigns and content that strengthen brand recognition and long-term value.

2.  Sales & Commercial Performance

• Own and accelerate Amazon performance across the UK, Europe and North America, delivering profitable sales growth and stronger marketplace execution.
• Lead Amazon trading strategy across pricing, promotions, product launches and category performance to grow revenue and contribution margin.
• Improve Amazon conversion, search visibility, organic ranking, advertising efficiency and market share.
• Set clear Amazon and wider marketplace targets, with regular performance reviews and accountability for results

3. Digital Growth & Channel Expansion

• Develop and scale DTC e-commerce, TikTok Shop, social commerce and other digital channels.
• Build sustainable customer acquisition and retention strategies.
• Evaluate channels for profitability, scalability and long-term potential.

4. Marketing Strategy

• Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM.
• Manage marketing budgets and optimise return on investment.
• Deliver integrated campaigns supporting brand development, launches and acquisition.
• Use data and customer insights to improve marketing effectiveness.

5. Leadership & Collaboration

• Lead and develop high-performing sales and marketing teams with clear objectives.
• Work closely with Buying, Operations, Finance, BI and Supply Chain.
• Deliver a commercial and marketing strategy aligned with international growth ambitions

Skills & Experience Required

• Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
• Proven experience building or significantly developing a consumer brand.
• Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
• Experience launching or scaling DTC, social commerce or other digital sales channels.
• Expertise in digital marketing, customer acquisition, pricing and commercial performance.
• Excellent commercial judgement, including budget ownership and marketing ROI.
• Proven team leadership, strategic thinking and a practical, hands-on approach.
• Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous.