Permanent

Customer and Shopper Marketing Manager

cLogo
Henderson Brown Recruitment

Job Description

An opportunity to take ownership of shopper marketing across an established FMCG branded portfolio, building the plans, partnerships and activations that will deliver the next phase of growth.Customer and Shopper Marketing ManagerLocation: CambridgeshireWorking Pattern: Hybrid - minimum 3 days office-based per weekSalary: Up to 65,000 + 7,200 car allowance + benefitsThe OpportunityWe''re working with an established food manufacturer with a portfolio of recognised consumer brands and ambitious plans to grow its branded business.They''re looking for a commercially minded Customer and Shopper Marketing Manager to take ownership of how their brands are brought to life across retail customers and channels.This is an opportunity to build something.The business has strong foundations, but its shopper marketing capability is still developing. You''ll have the freedom to establish the strategy, create structured customer activation plans and shape how investment is used to drive visibility, conversion and branded growth.Working closely with Sales, Brand and Category, you''ll play an important role in connecting brand strategy with commercial execution.Key ResponsibilitiesDevelop and own customer and shopper marketing plans across the branded portfolio.Build effective activation programmes across grocery, convenience and other relevant channels.Lead retailer media, in-store, digital and shopper marketing activity.Use customer, category and shopper insight to identify commercial ..... full job details .....