Head of Strategy - B2B Demand Generation (Agency) £ Neg + Bonus Remote (UK) We''re hiring a Head of Strategy, a senior leader with deep B2B demand generation, paid media, and SaaS expertise. This is a priority search for someone who can shape strategy, elevate performance, lead senior client conversations, and build a high-performing team. This role sits at the strategic core of the business. You''ll direct LinkedIn Ads, Google Ads, pipeline generation, CAC, ROAS, forecasting, and the wider commercial performance of key accounts. We''re looking for a charismatic, confident, commercially-sharp strategist who can command a room, challenge assumptions, and communicate complex ideas clearly. Key Responsibilities Lead demand-gen strategy across Enterprise and high-growth SaaS clients Direct paid media performance across LinkedIn Ads, Google Ads, and emerging channels Run QBRs, strategic sprints and senior stakeholder sessions Build and develop a team of performance directors, leads and growth marketers Own commercial performance: CAC, ROAS, pipeline contribution, forecasting and budget allocation Drive experimentation, optimisation and proactive performance improvement Shape demand-gen methodology and future service expansion Essential Experience 5+ years in B2B paid media and demand generation Agency-side experience (non-negotiable) Strong background with Enterprise SaaS and high-growth tech Managed £200k+ annual media budgets Advanced hands-on experience with LinkedIn Ads ..... full job details .....