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About EssenceMediacomEssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics and insights and powered by data and technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data and technology, built for people and algorithms, built around diverse schools of thought, built to test and learn at scale, and, crucially, built to evolve.

Role Summary and ImpactThe Paid Search Account Director is responsible for the coordination and delivery of their account(s) across paid search campaigns and operates as the main campaign point of contact for our clients. They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule and budget. They will also work closely with their account lead (and the team’s head of search), to deliver world class paid search programmes which exceed our client’s expectations.

Responsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy

Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid search), and help to manage regional development of search best practice

Escalating any potential conflicts between best practice and what is best for their programs

Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal and external for their account(s)

Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently

Share and maintain in-depth knowledge of all search platforms and bid management platforms, operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape

Oversee development of your clients’ testing plans to organise both tactical, and mid-term campaign actions and goals

Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity

Contribute to the wider regional paid search strategy and goals, provide strategic insight to individual campaign wrap-ups

Strong written and verbal communication skills across all platforms

Expert organizational skills, great attention to detail

Concrete knowledge of all areas of digital marketing and media

Ability to implement and adhere to and meet deadlines and project manage multiple campaigns

Excellent client relationship and management skills

Proven problem-solving skills and ability to think outside of the box for creative solutions

Ability to lead and motivate team members in a positive light

Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills

Delivers results against priorities proactively with little or no senior input

Motivational manager leading by example while encouraging and coaching juniors on the team

Assist in leading team through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner

Provide timely and actionable feedback to the team to aid in their development, improvement, and progress

Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction

Foster a good working relationship across all client teams to facilitate flawless execution of plans

Strong and effective communication across all levels

Ability to establish and maintain effective relationships both internally and externally

Understand when to escalate issues to Senior Client Director and senior management

Provide awareness and recognition for jobs well done

Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP and WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Proven experience at Senior Account Manager level in a Digital Media or Advertising role

Proven Project Management, Leadership and Management Experience

Extensive Experience with planning and running large-scale PPC accounts via AdWords, Bing Ads, and via third party platforms e.g. Marin etc. (certification on Doubleclick Search desirable)

Experience with planning and running large-scale display accounts and campaigns on GDN

Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.

Experience of managing search vendor relationships

Regularly contributes to search best practices and campaign processes

Experience with Google Analytics (plus certification) desirable

Some experience with paid social, programmatic display and reservation-based buying desirable

Experience with running campaigns across multiple countries / languages

Life at WPP Media and BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we''re together, fostering creativity, collaboration, and connection. That''s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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